Welcome to the first Human-Centered,
AI-Powered Innovation platform.






Innovators have superpowers.
They just don't know it yet.

How The BOX Transforms Innovation
From challenge to breakthrough in seven powerful steps

Start with any product, service or process-related challenge
Whether you're launching a plant-based beverage for Gen-Z, developing fintech solutions for underserved markets, or identifying new uses for production byproducts—The BOX handles any innovation challenge you throw at it.
Simply input your challenge brief with as much detail as possible about your company, market, and objectives. The more context you provide, the more targeted and relevant your results will be.
Research hundreds of sources in minutes
Our AI agents automatically scour the web and your proprietary documents for relevant information, weaving scattered insights into solid, actionable intelligence.
From trend scouting and competitor analysis to customer research and social media monitoring—get comprehensive market intelligence that would normally take weeks to compile.


Easily generate hundreds of relevant ideas
Based on your insights and challenge parameters, The BOX generates wide opportunity spaces and dozens of specific, granular ideas—some incremental, others truly disruptive.
Our proprietary methodology ensures ideas aren't just creative, but strategically aligned with your business goals and market realities.
AI helps you make the business case for the right idea
Every idea comes enriched with assumptions and mini business cases based on all the market intelligence The BOX has collected about your company and sector.
Understand the potential impact, required resources, and strategic fit of each concept before you invest time and money in development.


Collaborate with relevant stakeholders to ensure the right inputs
Play with different prioritization parameters and decide together with your team what matters most—profitability, ease of manufacturing, speed to market, or strategic alignment.
The AI moderates between different stakeholder priorities, highlighting when you can have it all and when trade-offs are necessary.
Test ideas in a breeze against market insights and digital panels
Validate concepts with our digital twin technology—AI-powered recreations of your target customers based on real research data, achieving 85% accuracy in predicting customer responses.
Get instant feedback on pricing, features, positioning, and market fit without the time and expense of traditional market research.

Track and manage ideas from across the organization
Good ideas can come from any part of the organization.
The BOX allows you to feed in ideas from your team, your organization or even from open innovation challenges, and user AI to enrich them and compare them, truly leveraging the strenghts of both people and AI to make sure the right idea gets selected.

"Every time I see this, I cannot believe it's real"
VP Innovation, US FMCG Leader
Why Choose The BOX Over Traditional Approaches
The perfect balance of speed, customization, and effectiveness
The BOX by Quartz labs
Efficient and customized
Fast and effective
Few, highly effective interactions
Innovation Tools
Quick but generic
Rapid, with a learning curve
Low involvement, low buy-in
Innovation Consultancy
Slow and expensive
Starting is complex and drawn out
Demanding for leadership, distracting for teams

AI that teams actually use.
Here is some of what teams do with the BOX:
01
"Create an innovative plant-based beverage for the German market targeting Gen-Z.
It should run on our under-utilized production line."
Sarah Chen, VP innovation, F&B
02
"Develop a new savings account targeting Spanish tech workers"
Marcus Rodriguez, Chief Strategy officer, Fintech
03
"Identify alternative uses of coffee production byproducts that don't require CapEx"
Jane McPerson, Head of R&D, Coffee Company
04
"Create personalized skincare solutions using AI and biotech"
Tomer Hadad, Head of Category, Large FMCG Company
05
"Find new ways to bring healthcare support to people in remote rural areas"
Mark Janssen, Head of Innovation, Public sector
What our customers are saying
Every time I see the results I'm astounded by what is possible thanks to the BOX. This is truly a revolution in how we do innovation.
Amazing tool! One of the most end-to-end and effective I've seen.
We look forward to leveraging the BOX, with our own innovative minds, to drive our business and our products into the next generation

Our Approach: Human-Centered AI
Built for humans, powered by AI, designed for enterprise success.
01
The Hardest Thing About AI is People
The BOX is built to ensure AI works well with people and people work well together. We design for adoption, collaboration, and human empowerment—with enterprise organizations in mind.
02
Humans Remain in Control
Success is and remains in human hands. AI amplifies human creativity and insight rather than replacing it. Every critical decision point requires human judgment and strategic thinking.
03
Task-Specific, Not Generic
Our tools embed decades of innovation expertise into their flows and prompts, designed specifically for product development challenges rather than generic conversations.
04
Collaborative by Design
AI works best when it enhances team dynamics. Our tools facilitate collaboration, ensuring the whole is greater than the sum of its parts at an organizational level.
05
Transparent and Explainable
Every insight shows its sources, every idea explains its rationale, and every recommendation can be understood and challenged by your team.
06
Enterprise-Ready
Built with security, scalability, and organizational integration in mind. From setup to deployment to ongoing support, we ensure lasting transformation.







